Case Studies
Case Studies
Case Studies
Redesigning Pass Sales: How UX Drove Growth in Professional Education
As VP of UX, I led a strategic overhaul of the pass purchase experience—simplifying offerings, improving group buying and passholder flows, and driving upsells—aligned with goals to boost sales and reduce support load.
Pass Sales Increase
23%
Pass Upsell in Cart
+14%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Creating an Accessible Design System for an EdTech Company
As Director of UX, I led the creation of a scalable, accessible design system to unify a disjointed product ecosystem.
Reduction in VPAT issues
99%
At Risk Contracts Renewed
100%
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Customer Support requests down
17%
Increased score self-reporting by
67%
Creating an Accessible Design System for an EdTech Company
As Director of UX, I led the creation of a scalable, accessible design system to unify a disjointed product ecosystem.
Reduction in VPAT issues
99%
At Risk Contracts Renewed
100%
Checkout Experience Redesign Dramatically Increases Checkout Rates
Our e-commerce checkout suffered from high abandonment due to forced account creation, no cart functionality, and an overwhelming checkout flow. We redesigned the experience — resulting in a significant increase in completed purchases.
Abandonment decreased by
51%
Checkout completion rate
78.5%
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Customer Support requests down
150%
Increased score self-reporting by
67%
Checkout Experience Redesign Dramatically Increases Checkout Rates
Our e-commerce checkout suffered from high abandonment due to forced account creation, no cart functionality, and an overwhelming checkout flow. We redesigned the experience — resulting in a significant increase in completed purchases.
Abandonment decreased by
51%
Checkout completion rate
78.5%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Customer Support requests down
17%
Increased score self-reporting by
67%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Coming soon! ALPA Jump Seater Native Mobile App
The Jump Seater app is a native mobile experience built for members of the Air Line Pilots Association (ALPA) — The app simplifies and modernizes the jumpseating process. With over 63,000 pilots relying on outdated tools — including a decades-old website and printed booklets — the need for a digital solution was urgent.
Customer Support requests down
—
Increased score self-reporting by
—
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Customer Support requests down
17%
Increased score self-reporting by
67%
Coming soon! ALPA Jump Seater Native Mobile App
The Jump Seater app is a native mobile experience built for members of the Air Line Pilots Association (ALPA) — The app simplifies and modernizes the jumpseating process. With over 63,000 pilots relying on outdated tools — including a decades-old website and printed booklets — the need for a digital solution was urgent.
Customer Support requests down
—
Increased score self-reporting by
—
Coming Soon! Designing a course catalog to support 4000 Continuing Education Courses
Redesigned the course catalog experience for a Professional Education platform with over 4,000 courses—improving search, filtering, and navigation to help users find relevant content faster and drive course engagement.
Customer Support requests down
—
Increased score self-reporting by
—
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Customer Support requests down
17%
Increased score self-reporting by
67%
Coming Soon! Designing a course catalog to support 4000 Continuing Education Courses
Redesigned the course catalog experience for a Professional Education platform with over 4,000 courses—improving search, filtering, and navigation to help users find relevant content faster and drive course engagement.
Customer Support requests down
—
Increased score self-reporting by
—