Hi, I’m Krista Weber, VP of UX and advocate for inclusive design.
Hi, I’m Krista Weber, VP of UX and advocate for inclusive design.
I’ve built and led high-performing teams, always with a focus on accessibility, usability, and mentorship. My approach combines strategic thinking with a deep care for people—both the users we serve and the designers I help grow.
I’ve built and led high-performing teams, always with a focus on accessibility, usability, and mentorship. My approach combines strategic thinking with a deep care for people—both the users we serve and the designers I help grow.
Redesigning Pass Sales: How UX Drove Growth in Professional Education
As VP of UX, I led a strategic overhaul of the pass purchase experience—simplifying offerings, improving group buying and passholder flows, and driving upsells—aligned with goals to boost sales and reduce support load.
Pass Sales Increase
23%
Pass Upsell in Cart
+14%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Redesigning Pass Sales: How UX Drove Growth in Professional Education
As VP of UX, I led a strategic overhaul of the pass purchase experience—simplifying offerings, improving group buying and passholder flows, and driving upsells—aligned with goals to boost sales and reduce support load.
Pass Sales Increase
23%
Pass Upsell in Cart
+14%
Checkout Experience Redesign Dramatically Increases Checkout Rates
Our e-commerce checkout suffered from high abandonment due to forced account creation, no cart functionality, and an overwhelming checkout flow. We redesigned the experience — resulting in a significant increase in completed purchases.
Abandonment decreased by
51%
Checkout completion rate
78.5%
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Customer Support requests down
17%
Increased score self-reporting by
67%
Checkout Experience Redesign Dramatically Increases Checkout Rates
Our e-commerce checkout suffered from high abandonment due to forced account creation, no cart functionality, and an overwhelming checkout flow. We redesigned the experience — resulting in a significant increase in completed purchases.
Abandonment decreased by
51%
Checkout completion rate
78.5%
Creating an Accessible Design System for an EdTech Company
As Director of UX, I led the creation of a scalable, accessible design system to unify a disjointed product ecosystem.
Reduction in VPAT issues
99%
At Risk Contracts Renewed
100%
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Customer Support requests down
150%
Increased score self-reporting by
67%
Creating an Accessible Design System for an EdTech Company
As Director of UX, I led the creation of a scalable, accessible design system to unify a disjointed product ecosystem.
Reduction in VPAT issues
99%
At Risk Contracts Renewed
100%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Customer Support requests down
17%
Increased score self-reporting by
67%
Designing with Empathy for Bar Exam Retakers
As the leading legal education company, we support thousands of law students as they prepare for one of the most emotionally intense moments in their careers: the bar exam.
Customer Support requests down
17%
Increased score self-reporting by
67%
Design Leadership and Collaboration Skills
Design Leadership and Collaboration Skills
Cross-Functional Leadership
Cross-Functional Leadership
Cross-Functional Leadership
DesignOps
DesignOps
DesignOps
Stakeholder Communication
Stakeholder Communication
Stakeholder Communication
Team Mentorship
Team Mentorship
Team Mentorship
Design Advocacy
Design Advocacy
Design Advocacy
Product Strategy
Product Strategy
Product Strategy
Change Management
Change Management
Change Management
Workshop Facilitation
Workshop Facilitation
Workshop Facilitation
Strategic Planning
Strategic Planning
Strategic Planning
+ More
+ More
+ More
Blog
UX & CX Skills
UX & CX Skills
User Research
User Research
User Research
Interaction Design
Interaction Design
Interaction Design
Service Design
Service Design
Service Design
Accessibility (WCAG / Section 508)
Accessibility (WCAG / Section 508)
Accessibility (WCAG / Section 508)
Design Systems
Design Systems
Design Systems
Journey Mapping
Journey Mapping
Journey Mapping
Usability Testing
Usability Testing
Usability Testing
Prototyping
Prototyping
Prototyping
Native Mobile Design
Native Mobile Design
Native Mobile Design
Leadership
Leadership
Leadership
+ More
+ More
+ More
Frequently asked questions
What’s your leadership style?
Have you built or led UX teams?
What’s your experience with accessibility?
How do you show impact?
Do you still design?
What’s your leadership style?
Have you built or led UX teams?
What’s your experience with accessibility?
How do you show impact?
Do you still design?
What’s your leadership style?
Have you built or led UX teams?
What’s your experience with accessibility?
How do you show impact?
Do you still design?